Hi, I’m Amaia, a copywriter based in Southampton, Hampshire.
I'm of the firm belief that the way we say things is of utmost importance. I also believe that any brand can show a little personality in its tone of voice, no matter how serious or seemingly mundane the topic.
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Humans crave connection and the feeling of being understood. With a sprinkle of empathy and a shot of character, you can do both.
No more dry, soulless copy
The market’s full of it – empty copy littered with nothing-y power words.
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It’s time to get creative again, to pack a little personality into your brand.
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I use human connection, feeling, and storytelling to write copy and content with personality across a whole load of industries.
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Your audience reacts when they're inspired. I write copy that makes them feel something.
Who do I write for?
Brands
big and small
Freelancers and solopreneurs
Agencies
Beyond her creative magic, she’s an absolute delight to work with. Super proactive, thoughtful, and always thinking beyond the brief. I can’t recommend her more highly!
Harri Nicholson
Nine + Nico
Amaia is a natural communicator and so easy work with! We have learnt loads too - she's ideas-led and takes great care and attention to understand our business and has become our 'go to' for all things written!
Sarah Joseph
Ben Joseph Joinery
Working with Amaia was an absolute pleasure. She went above and beyond what I expected from a copywriter. I’m so grateful for her support and couldn’t recommend her more highly.
Jane Taylor Rahman,
Psychotherapist
